How We Test Email Marketing Tools
Every piece of content goes through a rigorous multi-step process. We create real accounts, run real campaigns, and publish findings you can trust.
Research
We create test accounts on every platform we review and run real email campaigns to evaluate deliverability, automation capabilities, template quality, and analytics accuracy. We also analyze pricing at multiple subscriber tiers.
Test
Each platform is tested with standardized campaigns including newsletters, drip sequences, and transactional emails. We measure inbox placement rates, open rate accuracy, and automation workflow reliability across 30-day testing periods.
Score
Each dimension is scored on a 1-10 scale. Value and features carry slightly more weight in the overall rating.
Update
Email marketing platforms release features frequently. We re-test major platforms every quarter and update pricing and feature comparisons whenever significant changes are announced.
Affiliate Disclosure
Some links on our site are affiliate links. This never influences our ratings or recommendations. We recommend products based on merit, not commission rates. Read our full affiliate disclosure for more details.
Corrections Policy
If we make an error, we correct it promptly and transparently. Factual corrections are noted at the top of the article with the date of correction. Spot an error? Contact us at [email protected].