Our Editorial Process

We take our responsibility to our readers seriously. Every piece of content published on this site goes through a rigorous multi-step editorial process designed to ensure accuracy, fairness, and usefulness.

How We Research

We create test accounts on every platform we review and run real email campaigns to evaluate deliverability, automation capabilities, template quality, and analytics accuracy. We also analyze pricing at multiple subscriber tiers.

How We Test

Each platform is tested with standardized campaigns including newsletters, drip sequences, and transactional emails. We measure inbox placement rates, open rate accuracy, and automation workflow reliability across 30-day testing periods.

Our Rating Methodology

We evaluate each product or service across five key dimensions:

• Value for Money - Is the pricing fair relative to what you get?
• Features & Functionality - Does it deliver on its core promises?
• Ease of Use - Can the target audience use it effectively?
• Customer Support - Is help available when you need it?
• Overall Recommendation - Would we recommend it to a friend?

Each dimension is scored on a 1-10 scale, and the overall rating is a weighted average with value and features carrying slightly more weight.

How We Stay Current

Email marketing platforms release features frequently. We re-test major platforms every quarter and update pricing and feature comparisons whenever significant changes are announced.

Affiliate Disclosure

Some links on our site are affiliate links, meaning we may earn a commission if you make a purchase through them. This never influences our ratings or recommendations. We recommend products based on merit, not commission rates. Read our full affiliate disclosure for more details.

Corrections Policy

If we make an error, we correct it promptly and transparently. Factual corrections are noted at the top of the article with the date of correction. If you spot an error, please contact us at [email protected].